Home First Finance Company is an affordable housing finance company. The company primarily caters to the low and middle-income groups by offering them housing loans to construct and buy homes. It further offers other loans like loans against property, developer finance loans, and loans to buy commercial property.
The company has a diverse lead generation source channel including connectors, contractors, architects, affordable housing developers, and others. As on Sep 30, 2019, the business has a strong branch network of 65 branches across 60 districts in 11 different states and a union territory in India with key presence in market such as Maharashtra, Karnataka, Tamil Nadu, and Gujarat.
The firm currently focuses on leveraging technology benefits in the area such as processing loan applications, risk management, and managing customer experience. It offers quick and transparent loan transactions through its mobile app. As on Sep 30, 2019, it has serviced a total of 37,086 active loans.
|Home First Finance’s financial performance (in INR crore)|
|Net margin (%)||11.9||16.6||18.8||21.7|
Home First Finance Company Strengths
- Technology Driven Company with Scalable Operating Model
- Customer Centric Organizational Commitment
- Deep Penetration in the Largest Housing Finance Markets, with Diversified Sourcing Channels
- Centralized, Data Science Backed Underwriting Process
- Technology Driven Collections System
- Well-Diversified and Cost-Effective Financing Profile
- Experienced Management Team with Qualified Operational Personnel and Marquee Investors
Company’s Business strategies
- Leverage Technology to Grow Business and Drive Operational Efficiency
- Expand Their Branch Network in Large Affordable Housing Markets
- Grow the Productivity of Their Existing Branches
- Diversify Sources of Borrowings to Optimize Borrowing Costs
- Focus on Enhancing Their Risk Management Framework