Arihant Capital Launches New Digital Onboarding Platform as Part of its Digitisation Strategy
The company goes live with its new onboarding solution that redefines customer journey to support easy and fast account opening, will deliver exceptional customer experience, and will enable the clients to open a trading and demat account in as quick as 7-minutes.
Mumbai, Indore
Arihant Capital Markets Ltd launched its next-generation digital client onboarding solution with a best-in-class user experience and robust technology to simplify the client’s account opening process.
Through this comprehensive, unified platform Arihant attempts to make the client onboarding journey smooth, and efficient and drive the best customer outcomes. A sleek, modern design allows applicants to easily open accounts from any device. This completely paperless and automated onboarding process leverages the use of machine learning (ML) and artificial intelligence (AI)-based algorithms to verify personal details and speed up the application process. This launch is a part of a company-wide digitization drive to make clients’ trading experience seamless and hassle-free.
Arihant Capital is one of India’s leading financial and broking services companies. The company is in its 30th year of operation and strives to understand the pain points of its customers. The newly launched platform has been designed in response to customer insights, and the company evolved to make the onboarding journey smooth.
With this intuitive platform, consumers can now enjoy a frictionless account opening process. The platform leverages NSDL’s KYC Registration Agency (KRA) and UIDAI’s DigiLocker databases to easily authenticate the client’s identity. All they need is a valid PAN number and an Aadhar card and they are guided every step of the way by the new platform. This makes account opening possible in under 7-minutes from any device and the user can usually start trading on the same day!
By eliminating 80% of the manual process, the company has enhanced customer experience and removed the need for manual intervention, which will help it in its next level of growth.
According to Mr. Ashok Jain, MD, and CEO of Arihant Capital, “Nothing gives me more joy than simplifying an investor’s wealth generation. And onboarding is the heart and soul of our relationship with a client. I am proud of the IT team who worked hard to make an easy-to-use eKYC platform. This is a key milestone in making investing accessible to everyone. This client onboarding platform upgrade reflects our commitment to continuously evolve our offerings to transform a client’s investing experience and help them make better investment decisions.”
He further adds, “With the fintech wave in the country, the average age of participants in the stock market has drastically come down. There is a growing realization among the youth to seek better ways to invest their money. They are moving beyond the traditional ways of investing like fixed deposits and gold. It is, therefore, imperative for Arihant to continuously upgrade its product and technology offerings to attract new clients, especially millennials and Gen-Z investors.”
The convenience of opening an account online has been one of the biggest reasons for the massive increase in retail participation over the last few years. Arihant Capital is making significant investments in modern technology and improving digital experience through AI and ML technologies to completely change the investing experience. These initiatives will go a long way in automating several processes and making the company agile. The customers will now get powerful tools and the required information for a smooth investing experience. The new platform can be accessed at https://ekyc.arihantcapital.com/.
About Arihant Capital
Arihant Capital Markets Ltd is a leading financial and broking services firm dedicated to growing the net worth of individuals and institutions for almost three decades. With a nationwide presence and a strong team known for its expertise in financial markets, Arihant provides a gamut of products and services including equities, commodities, currency, depository services, fixed income, mutual funds, IPO, priority client group (PCG), merchant banking and investment banking services to a substantial and diversified clientele that includes individuals, corporations and financial institutions.
With over 30 years of service excellence and a track record of successful client engagements, Arihant serves over 2,00,000 individual clients and 1000+ corporates & 80+institutions.
Arihant has been awarded the Best under a Billion $ Company, APAC region by Forbes in 2011 and Best Retail Brokerage, by Asia Money in 2021. Recently it has been lauded for its Digital Transformation Initiatives and Use of Data & Analytics by NEC and Quantec, respectively.
